Sneakers - stepping into urban culture

A celebrated documentary about the rise of sneaker culture in Brazil, premiered at Sao Paulo International Film Festivals

My roles: Direction, Photography, Editing

Date: Fall 2008 

Through interviews with collectors, designers, graffiti artists, skateboarders, marketers, resellers and researchers, the documentary Sneakers—Entrando de Sola na Cultura Urbana (Sneakers—Stepping into Urban Culture) addresses the cultural relationships embodied in design objects, the rise of sneaker culture in Brazil, and the role of design in everyday life.

 Created as a final project for the School of Communications and Arts at University of São Paulo (USP), the 48 minute documentary captured the attention of the press after being selected for the 32nd São Paulo International Film Festival (



Ana Toku
Diego Denardi

Alexandre Herchcovitch
Fabricio Costa
João Braga
Marcelo Ferrari
Endrigo Chiri
Pérsio Tagawa
Flávio Samelo
Marcus Ferrer
Florian Blot
Ricardo Nunes
Cristian Resende
Fábio Cristiano
Nicolas Prado

Festivals and Screenings
2008 - 32º Mostra Internacional de Cinema de São Paulo (São Paulo)
2008 - Screening Nike Sportswear (São Paulo)
2009 - Filme Fashion (Rio de Janeiro and Brasilia)
2010 - Filme Fashion (Rio de Janeiro and Brasilia)
2010 - Mostra Urbanidades (São Paulo)
2013 - Mostra de Cultura Urbana (São Paulo)
2013 - ArtCore (Rio de Janeiro)
2013 - Circuito de Moda e Arte VIII (São Paulo)

Selected projects

Lua 2.0Fostering Entrepreneurship Through a Humanized Shopping Experience and Increased Efficiency of Social Commerce

Lua 4.0Helping Independent Sellers to Start and Boost Their Online Business

Museum of Portuguese LanguageCreating an interactive and inclusive representation of the Portuguese language through a series of installations 

w3DSMaking a Design System more effective through co-creation & a revamped value propostion

WePulseImproving Health and Wellbeing Through Multidisciplinary Professional Collaboration

MixgogoHelping Music Lovers to Discover New Sounds and Attend Events, based on Location and Date.

Times Square Eletronic GardenInstallation | Graduate School Project

Breaking InShort movie | Graduate School Project

Don't Call This UsMusic video | Client: Aaron Pfeiffer

Solar Power ManPerformance | Graduate School Project

Communion360º video | Graduate School Project

DiscontrolInstallation | Graduate School Project

VogameInstallation | Graduate school project

MixerThis production house website is a content agregator and network of creatives

EtcStreamlining workflows from research to post-production for a film production company

WeeshhWeb app | Self-funded venture

Flickr NightsContent & Community

Blue Man BrasileiroContent & Community

#VaiGrandeRioContent & Community

Interested in working together? Get in touch

© 2022 Edson Soares