My roles: Direction, Photography, Editing
Date: Fall 2008
Through interviews with collectors, designers, graffiti artists, skateboarders, marketers, resellers and researchers, the documentary Sneakers—Entrando de Sola na Cultura Urbana (Sneakers—Stepping into Urban Culture) addresses the cultural relationships embodied in design objects, the rise of sneaker culture in Brazil, and the role of design in everyday life.
Created as a final project for the School of Communications and Arts at University of São Paulo (USP), the 48 minute documentary captured the attention of the press after being selected for the 32nd São Paulo International Film Festival (mostra.org).
Credits
ART DIRECTION
Ana Toku
Diego Denardi
CAST
Alexandre Herchcovitch
Fabricio Costa
João Braga
Marcelo Ferrari
Endrigo Chiri
Pérsio Tagawa
Flávio Samelo
Marcus Ferrer
Florian Blot
Ricardo Nunes
Cristian Resende
Fábio Cristiano
Zegon
Chivitz
Popó
Jimmy
Nicolas Prado
Festivals and Screenings
2008 - 32º Mostra Internacional de Cinema de São Paulo (São Paulo)
2008 - Screening Nike Sportswear (São Paulo)
2009 - Filme Fashion (Rio de Janeiro and Brasilia)
2010 - Filme Fashion (Rio de Janeiro and Brasilia)
2010 - Mostra Urbanidades (São Paulo)
2013 - Mostra de Cultura Urbana (São Paulo)
2013 - ArtCore (Rio de Janeiro)
2013 - Circuito de Moda e Arte VIII (São Paulo)
Selected projects
w3DSMaking a Design System more effective through co-creation & a revamped value propostion
Lua 2.0Fostering Entrepreneurship Through a Humanized Shopping Experience and Increased Efficiency of Social Commerce
Lua 4.0Helping Independent Sellers to Start and Boost Their Online Business
WePulseImproving Health and Wellbeing Through Multidisciplinary Professional Collaboration
CrosswordsFlooding a Room with Words to Celebrate Portuguese Language
MixgogoHelping Music Lovers to Discover New Sounds and Attend Events, based on Location and Date.
Times Square Eletronic GardenInstallation | Graduate School Project
Breaking InShort movie | Graduate School Project
Don't Call This UsMusic video | Client: Aaron Pfeiffer
Solar Power ManPerformance | Graduate School Project
Communion360º video | Graduate School Project
DiscontrolInstallation | Graduate School Project
VogameInstallation | Graduate school project
MixerThis production house website is a content agregator and network of creatives
EtcWeb app | Client: Mixer Produtora
WeeshhWeb app | Self-funded venture
Flickr NightsContent & Community
Blue Man BrasileiroContent & Community
#VaiGrandeRioContent & Community
Edson Soares