Edson Soares is a multi-disciplinary designer and storyteller. Born in Brazil, he is currently based in Brooklyn, NY.

As a designer, his work focuses on problem-solving and the development of digital products. He is the founder of the design studio Feel Science, which helps cultural organizations create desirable interactive experiences. Previously he acted as Head of Product and Design Lead at the Brazilian commerce company Lua and has designed web applications for the film production company Mixer.

As a storyteller, he created the documentary "Sneakers - Stepping into Urban Culture" (2008), which was selected to premiere at the Sao Paulo International Film Festival (Mostra Internacional de Cinema de São Paulo) and was featured in various film festivals in Brazil.




Edson's journey on becoming a designer of digital products grew from working on content and communities earlier in his career. He started at the University of Sao Paulo, where he received his bachelor degree in journalism. His curiosity and passion for storytelling led him to France to participate in Lyon II University's program in Editorial Management and Web Communications. He returned to São Paulo where he helped Flickr and the Blue Man Group in their international operations and developed a growing interest in interaction design. Later he moved to New York, where he received his Master's degree from NYU's Interactive Telecommunication Program (ITP).

At ITP, he experimented with the possibilities offered by new technologies in the areas of media and storytelling. To hack into human behavior and broaden the experience of the audience and the technology user, he has created experiences in the form of 360º video, site-specific art installations and social performances in the public space.


More than a profession, designing digital products is Edson's vocation. He is enthusiastic about creating experiences that go beyond their primary problem-solving raison d'être to provoke positive human emotions. His cross-disciplinary background has given him the ability to turn abstract ideas into concrete applications, like the ones showcased in his portfolio: Lua 4.0, Lua 2.0, Crosswords, etc.


Edson Soares

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