A bookmark service that helps people easily collect and organize their wish lists

Roles: UX Design, Project Management, Pitch 

Date: 2011

Created with the purpose of changing the way people make purchases and find local stores, Weeshh was a social network and crowd sourced catalog of products. Shortlisted for incubator 21212 (21212.com), it had a functional prototype used by a group of 200 people.




Weeshh was initially thought of as a tool to crowdsource “cool hunting." With so many bloggers writing and posting pictures about products and lifestyles, I imagined a way to aggregate this content in a single database that could be later used for forecasting trends.  

As Pinterest and other bookmarklet tools gained popularity, I prototyped Weeshh as a browser plugin and web platform. After installing the plugin, users could start collecting images of products from different sources of e-commerce and blogs.


Final iterations

Although the project was retired after the tests for lack of funds, I still worked on a cleaner design for the public version of the website and started the mobile version wireframes.



Developer: Cleiton Fermino

Filming: Marco Nalesso

Colaborator: Leandro Costa

Selected projects

w3DSMaking a Design System more effective through co-creation & a revamped value propostion

Museum of Portuguese LanguageCreating an interactive and inclusive representation of the Portuguese language through a series of installations 

Lua 2.0Fostering Entrepreneurship Through a Humanized Shopping Experience and Increased Efficiency of Social Commerce

Lua 4.0Helping Independent Sellers to Start and Boost Their Online Business

WePulseImproving Health and Wellbeing Through Multidisciplinary Professional Collaboration

MixgogoHelping Music Lovers to Discover New Sounds and Attend Events, based on Location and Date.

Times Square Eletronic GardenInstallation | Graduate School Project

Breaking InShort movie | Graduate School Project

Don't Call This UsMusic video | Client: Aaron Pfeiffer

Solar Power ManPerformance | Graduate School Project

Communion360º video | Graduate School Project

DiscontrolInstallation | Graduate School Project

VogameInstallation | Graduate school project

MixerThis production house website is a content agregator and network of creatives

EtcStreamlining workflows from research to post-production for a film production company

Flickr NightsContent & Community

Sneakers - Stepping into the urban cultureDocumentary | Self-funded Project

Blue Man BrasileiroContent & Community

#VaiGrandeRioContent & Community

Interested in working together? Get in touch

© 2022 Edson Soares