A movement around the hashtag #VaiGrandeRio that brought user generated content to the Sambadrome, during Rio de Janeiro's Carnival parade.
The Brazilian startup Carnaval.Vc joined forces with the samba school Grande Rio to create the most connected carnival experience of 2014’s Rio de Janeiro festivities. Using the #VaiGrandeRio hashtag, people collaborated with two interactive floats that displayed crowdsourced videos and pictures.
To promote participation, more than 80 celebrities from TV and the internet posted videos on their personal social media channels creating the call to action. Acting as a community strategist and content producer, I supervised the creation of the content using the videos with the celebrities and other crowdsourcing strategies. All the content generated was aggregated in a website where I also helped with quality assurance and defining the rules of moderation.
The final numbers included more than 146 million impressions of the hashtag #VaiGrandeRio from Twitter, Facebook and Instagram together, reaching more than 21 million users.
Lua 2.0Fostering Entrepreneurship Through a Humanized Shopping Experience and Increased Efficiency of Social Commerce
Lua 4.0Helping Independent Sellers to Start and Boost Their Online Business
WePulseImproving Health and Wellbeing Through Multidisciplinary Professional Collaboration
CrosswordsFlooding a Room with Words to Celebrate Portuguese Language
MixgogoHelping Music Lovers to Discover New Sounds and Attend Events, based on Location and Date.
Times Square Eletronic GardenInstallation | Graduate School Project
Breaking InShort movie | Graduate School Project
Don't Call This UsMusic video | Client: Aaron Pfeiffer
Solar Power ManPerformance | Graduate School Project
Communion360º video | Graduate School Project
DiscontrolInstallation | Graduate School Project
VogameInstallation | Graduate school project
MixerThis production house website is a content agregator and network of creatives
EtcWeb app | Client: Mixer Produtora
WeeshhWeb app | Self-funded venture
Flickr NightsContent & Community
Sneakers - Stepping into the urban cultureDocumentary | Self-funded Project
Blue Man BrasileiroContent & Community