A movement around the hashtag #VaiGrandeRio that brought user generated content to the Sambadrome, during Rio de Janeiro's Carnival parade.

My roles: Content Editor, Community Manger

Date: Fall 2013

The Brazilian startup Carnaval.Vc joined forces with the samba school Grande Rio to create the most connected carnival experience of 2014’s Rio de Janeiro festivities. Using the #VaiGrandeRio hashtag, people collaborated with two interactive floats that displayed crowdsourced videos and pictures.

To promote participation, more than 80 celebrities from TV and the internet posted videos on their personal social media channels creating the call to action. Acting as a community strategist and content producer, I supervised the creation of the content using the videos with the celebrities and other crowdsourcing strategies. All the content generated was aggregated in a website where I also helped with quality assurance and defining the rules of moderation.

The final numbers included more than 146 million impressions of the hashtag #VaiGrandeRio from Twitter, Facebook and Instagram together, reaching more than 21 million users.

Selected projects

Lua 2.0Fostering Entrepreneurship Through a Humanized Shopping Experience and Increased Efficiency of Social Commerce

Lua 4.0Helping Independent Sellers to Start and Boost Their Online Business

Museum of Portuguese LanguageCreating an interactive and inclusive representation of the Portuguese language through a series of installations 

w3DSMaking a Design System more effective through co-creation & a revamped value propostion

WePulseImproving Health and Wellbeing Through Multidisciplinary Professional Collaboration

MixgogoHelping Music Lovers to Discover New Sounds and Attend Events, based on Location and Date.

Times Square Eletronic GardenInstallation | Graduate School Project

Breaking InShort movie | Graduate School Project

Don't Call This UsMusic video | Client: Aaron Pfeiffer

Solar Power ManPerformance | Graduate School Project

Communion360º video | Graduate School Project

DiscontrolInstallation | Graduate School Project

VogameInstallation | Graduate school project

MixerThis production house website is a content agregator and network of creatives

EtcStreamlining workflows from research to post-production for a film production company

WeeshhWeb app | Self-funded venture

Flickr NightsContent & Community

Sneakers - Stepping into the urban cultureDocumentary | Self-funded Project

Blue Man BrasileiroContent & Community

Interested in working together? Get in touch

© 2022 Edson Soares