Don't Call This Us

A trip of colors for the single Don Call This Us, by singer Aaron Pffeifer

My roles: Creative Direction and Film Editing

Date: Summer 2016

The single Don't Call This Us by singer Aaron Pfeiffer was filmed using colored lights, projections, and body mapping with the Kinect.

Following an interview with the singer, I envisioned the videoclip with a chic, clean, and sexy style. We wanted to play with color tones and reference the track's club feeling. 

I purposely chose to avoid post-production effects, pushing for a more low-tech aesthetic. Simultaneously, we applied technology in the form of mapped projections to fill in the space and give the idea of expansion and multiplication.



Using Max MSP for visual programming, I created a sketch that mapped the body of the singer and applied different textures during the projections.


The different reflections of the singer were made by feeding the projector with live images from a hand held camera. When aimed toward the projection canvas, the camera created an infinite mirror effect. The combination between the stage lights and the camera´s automatic exposure adjustment created different gradients.


Aaron Pfeifer – “Don’t Call This Us”

Alessandro Mella

Kelly Maya

Sergio Mora-Diaz

Selected projects

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Lua 4.0Helping Independent Sellers to Start and Boost Their Online Business

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w3DSMaking a Design System more effective through co-creation & a revamped value propostion

WePulseImproving Health and Wellbeing Through Multidisciplinary Professional Collaboration

MixgogoHelping Music Lovers to Discover New Sounds and Attend Events, based on Location and Date.

Times Square Eletronic GardenInstallation | Graduate School Project

Breaking InShort movie | Graduate School Project

Solar Power ManPerformance | Graduate School Project

Communion360º video | Graduate School Project

DiscontrolInstallation | Graduate School Project

VogameInstallation | Graduate school project

MixerThis production house website is a content agregator and network of creatives

EtcStreamlining workflows from research to post-production for a film production company

WeeshhWeb app | Self-funded venture

Flickr NightsContent & Community

Sneakers - Stepping into the urban cultureDocumentary | Self-funded Project

Blue Man BrasileiroContent & Community

#VaiGrandeRioContent & Community

Interested in working together? Get in touch

© 2022 Edson Soares