A reality show to find the next Blue Man and introduce the theater company to Brazilians
Mostly known in Brazil for being the face of the telecom company Tim, the Blue Man Group hired a local team to introduce the brand’s artistic values to Brazilians. An audition process that turned into a reality show entitled “Blue Man Brasileiro” (Brazilian Blue Man) was aired as part of the popular variety television show “Caldeirão do Huck”.
As a Digital Project Manager, I was responsible for the content and management of digital channels related to the Blue Man Group in Brazil. Besides creating an official website for the group, social media channels with content in Portuguese, and assisting content partners such as the web portal globo.com, I created a web series with videos of extra content from the show that aired on TV.
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