Blue Man Brasileiro

A reality show to find the next Blue Man and introduce the theater company to Brazilians

My roles: Digital Project Manager, Moderator, Content Editor

Date: 2012

Mostly known in Brazil for being the face of the telecom company Tim, the Blue Man Group hired a local team to introduce the brand’s artistic values to Brazilians. An audition process that turned into a reality show entitled “Blue Man Brasileiro” (Brazilian Blue Man) was aired as part of the popular variety television show “Caldeirão do Huck”.

As a Digital Project Manager, I was responsible for the content and management of digital channels related to the Blue Man Group in Brazil. Besides creating an official website for the group, social media channels with content in Portuguese, and assisting content partners such as the web portal, I created a web series with videos of extra content from the show that aired on TV.

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Selected projects

w3DSMaking a Design System more effective through co-creation & a revamped value propostion

Museum of Portuguese LanguageCreating an interactive and inclusive representation of the Portuguese language through a series of installations 

Lua 2.0Fostering Entrepreneurship Through a Humanized Shopping Experience and Increased Efficiency of Social Commerce

Lua 4.0Helping Independent Sellers to Start and Boost Their Online Business

WePulseImproving Health and Wellbeing Through Multidisciplinary Professional Collaboration

MixgogoHelping Music Lovers to Discover New Sounds and Attend Events, based on Location and Date.

Times Square Eletronic GardenInstallation | Graduate School Project

Breaking InShort movie | Graduate School Project

Don't Call This UsMusic video | Client: Aaron Pfeiffer

Solar Power ManPerformance | Graduate School Project

Communion360º video | Graduate School Project

DiscontrolInstallation | Graduate School Project

VogameInstallation | Graduate school project

MixerThis production house website is a content agregator and network of creatives

EtcStreamlining workflows from research to post-production for a film production company

WeeshhWeb app | Self-funded venture

Flickr NightsContent & Community

Sneakers - Stepping into the urban cultureDocumentary | Self-funded Project

#VaiGrandeRioContent & Community

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© 2022 Edson Soares